Shopping in Seoul

Seoul shopping runs from ₩1,000 sheet masks to Apgujeong flagship luxury. Know the tax refund rules (instant refund at major stores for foreigners) and leave suitcase space — you'll need it.

Shopping in Seoul
Myeongdong K-beauty

Olive Young flagship + every brand you've seen online.

Seongsu & Hannam select shops

Where Korean fashion actually happens.

Apgujeong & Cheongdam luxury

Flagship row for every major maison.

Dongdaemun night shopping

Wholesale fashion buildings open past midnight.

Watch before you go

Myeongdong at shopping hour — the density is the point.